The Vice Rectorate for International Relations at the Miguel Hernández University of Elche (UMH) and the Service of Communication, which works under the UMH Vice Rectorate for Institutional Relations, have launched a new UMH website in Chinese as a part of its projection and expansion activities in Asia. Also collaborating in the promotion of this action was the Service of Innovation and Technical Support for Education and Research (SIATDI), which is part of the Vice Rectorate for Information Technology.

This new webpage features UMH teaching, academic, and organizational contents, in addition to a university presentation, representative figures and data, rankings, undergraduate and graduate degree programs, and research institutes and centers. Throughout 2018, the UMH has made significant internationalization and projection efforts in Asia. Specifically, UMH representatives have attended various meeting and have signed agreements with the universities of Shenzhen (Guangdong), Anhui Normal (Wuhu), Zhengzhou (Henan), Guangzhou Polytechnic of Sports (Guangdong), as well as with different centers, clubs, and athletic associations in those cities.

The UMH is cooperating in promoting areas such as fine arts, engineering, the humanities and athletics, but it is the latter of these where efforts are being focused, given the interest shown by these Asian universities toward UMH education and research in this area. With respect to these activities, the UMH received a delegation from the University of Shenzhen in late June, and is set to receive another group from the Guangzhou Polytechnic of Sports in mid-October, a visit in which the Elche City Hall, through its Sports Council, will also be participating.  

In line with this strategy, the UMH is also going to carry out activities that publicize it on Chinese social networks, such as Weibo, by uploading significant audiovisual material that is already available on social networks about the UMH.